Winning on the Marketplace: Tips on getting promoted

source: Canadian Developer Connection

Once you have built your app or game and have published it into the Windows Phone Marketplace, you're likely going to want to monitor the uptake of your app via download and (potentially) revenue statistics.  You are also going to want to find ways to market your app to people who may not know about it.  There are several ways of doing this, some more costly than others.  One of the most effective ways of marketing your app is actually completely free - have the Windows Phone Marketplace showcase your app!  It sounds easy but there are a few things you need to do to increase the chances of this happening and that is what this post focuses on.

One of the more effective ways of marketing your app is being chosen for promotion in the Windows Phone Marketplace.  We've seen how being promoted in the Marketplace can materially affect the download numbers of you app in a positive way.  The Windows Phone Marketplace offers a great number of different ways your apps can be promoted as well, which we will talk about, but first here is a graphic that shows the different ways you can be promoted and how each type of promotion increases your downloads (based on averages from apps that have been promoted on the Windows Phone Marketplace in similar ways in the past):

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